• Home InStyle and Fashion InStyle  gathered global creative designs, attracting some 24,000 buyers from 100 countries and regions
  • Non-local buyers mainly came from Mainland China, Japan, Indonesia, Taiwan and the United States
  • Survey showed over 60% of respondents believed overall sales will increase in the next 12 to 24 months
  • Respondents from Fashion InStyle consider Taiwan, Latin America and ASEAN as markets with favourable sales prospects

Home InStyle and Fashion InStyle, organised by the Hong Kong Trade Development Council (HKTDC), attracted some 24,000 buyers from 100 countries and regions, with a significant presence from Mainland China, Japan, Indonesia, Taiwan and the United States. Global buyers actively participated in the two fairs, proving Hong Kong’s status as the creative capital of Asia.

Sophia Chong, Deputy Executive Director of the HKTDC, said: “Home InStyle and Fashion InStyle, held concurrently this year, have effectively converged the latest global trends in home and fashion lifestyle products.

The fairs have enticed professional buyers and buying missions from different countries and regions, including renowned fashion e-commerce giant Zalora, Glop Studio from France, Carrefour’s Turkiye Branch, Hometeka do Brasil S/A from Brazil, Hyundai Department Store from Korea and The Mall Group from Thailand.

These events have created cross-sector opportunities for the industry. The HKTDC remains committed to promoting the development of the fashion and creative sectors and we will continue to inject new vitality into the Hong Kong fashion and creative industry by organising CENTRESTAGE, the HKTDC Hong Kong Watch & Clock Fair and Salon de TE in September this year, building upon the success of these two fairs to reinforce Hong Kong’s status as the creative capital of Asia.”

42% of Fashion InStyle respondents believe the major opportunity lies in recovering purchasing power from customers.

Fashion InStyle respondents identified urban clothing (35%) and womenswear (33%) as having the highest growth potential.

Respondents from Fashion InStyle consider Taiwan (75%), Latin America (74%), and ASEAN (72%) as markets with favourable sales prospects.

Expanding business networks and pioneering new markets
Home InStyle and Fashion InStyle attracted exhibitors from 17 countries and regions, including emerging markets such as Mainland China, ASEAN and the Middle East. The fairs boasted over 2,200 exhibitors. Aligning closely with sustainable development trends, both fairs featured an extensive range of eco-friendly products. Notably, Home InStyle directly responded to the Hong Kong SAR Government’s newly implemented plastic-free regulations on disposable tableware, offering alternative solutions to industry buyers.

Global fashion buyers flocked in for sourcing, Click2Match fosters business discussions.

The Taiwan Creative Industry Development Association brought five brands and two jewellery designers to exhibit at Fashion InStyle. According to Brain Hsueh, a supervisor at the Association, the exhibition allowed them to connect with over 30 potential buyers from Mainland China, India, Indonesia, Myanmar, Russia, Singapore, Spain, Sweden, Vietnam and other locations. They estimated they can secure orders valued at over US$200,000. Mr Hsueh remarked: “This exhibition has met our expectations very well, proving it to be an effective shortcut for Taiwanese brands to engage with the world.”

Tze Her Ying, Chief Operating Officer, Saturday Club, visited Fashion InStyle to source items for the Singapore-based online fashion brand specialising in ladies’ wear. She has identified two suppliers and made plan to order approximately 5,000 items, including sportswear like yoga wear, from a supplier within the Athleisure zone. She noted: “I was impressed by the fair, and the Click2Match business matching platform was very useful. It allowed us to identify potential suppliers before even arriving at the event. I highly recommend companies in the industry to visit this exhibition.”

Under the HKTDC’s EXHIBITION+ format buyers and sellers can network through the smart business-matching platform Click2Match after the fairs close.

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